Logo

TURN PRODUCT OPTIONS INTO REVENUE.

WowOptions: Custom Product Options App for Shopify Merchants

Turn every product page into a high-converting customization experience. Add smart options, save time and grow sales with powerful automation.

WowOptions dashboard overview
Shopify Exclusive

Shopify Exclusive

Unlimited product options beyond Shopify’s variant limits.

Your Trusted Partner

Your Trusted Partner

A WPXPO product with over 300+ reviews and an impressive ⭐4.9 rating.

No-Coding Needed

No-Coding Needed

WowOption is a complete no-code, smart product option for your business.

Key Features of WowOptions

Unlimited Product Set

Add limitless products with unique custom options, expanding store functionality without restrictions.

Advanced Analytics

Track and analyze product option performance to optimize sales and increase revenue.

Cost Per Option

Set additional charges per option, maximizing profit on personalized product variants.

Custom Option Style

Design attractive, branded option styles for better user experience and conversions.

Export & Import Options

Easily export and import product options, saving time on store management.

Option Group

Organize options into groups for structured, efficient, and user-friendly product customization.

No Code Product Option App

Create unlimited custom product options effortlessly, no coding required, fully Shopify-compatible.

24/7 VIP Support

Get dedicated round-the-clock assistance for smooth app setup and troubleshooting.

And Many More...

WowOption in Action: Explore Top Features of Custom Product Options

WowOption is a feature-rich Shopify app packed with advanced built-in functionalities. Discover the top features of this customizable product option, built to maximize revenue.

Unlimited Option Sets

Limited by Shopify Variants? WowOption Removes the Limits.

Go beyond Shopify's 100-variant limit with unlimited custom product options and flexible variant configurations. No hacks, no workarounds, no performance compromise.

Unlimited Option Sets

Price Add-Ons & Cost Per Option

Customize Products to Boost Revenue, Not Complexity.

Add dynamic price add-ons and assign cost per option to boost average order value. Turn custom product options into a scalable revenue engine.

Price Add-Ons & Cost Per Option

Flexible Option Types & Custom Styling

Get the Full Design Control to Match Your Brand.

Choose multiple option types like swatches, dropdowns, checkboxes, text fields etc.. Customize option styles to match your theme and maintain a seamless storefront experience.

Flexible Option Types & Custom Styling

Option Templates & Bulk Apply

Use Premade Option Templates and Apply Them Instantly Storewide.

Build reusable, fully customizable option templates and bulk apply them to multiple products in one click. Save setup time, maintain consistency, and scale product customization effortlessly.

Option Templates & Bulk Apply

Conditional Logic

Our Smart Conditional Logic Simplifies Customer Confusion.

Show or hide product options dynamically based on customer selections. Use advanced conditional logic to create cleaner buying flows and improve conversion rates.

Conditional Logic

How It Works

Build advanced custom product options and variants without coding headaches or technical setup.

Install and Activate

Search W:Custom product options App in the shopify app store. Install and then activate the app. Show it on your store front.

Install and Activate

Create A New Option Set

Build an option set based on your business with a few easy steps or start with one of our pre-made templates.

Create A New Option Set

Save and Track

After setting your option set, save it and track your product option performance from the analytics.

Save and Track

Flexible Pricing for Custom Product Options

Get unlimited option sets, smart conditional logic and price add-ons without expensive custom development or Shopify workarounds.

Monthly

Annually (Save 25%)

Free

Perfect for stores who are just getting started!

$0/Month

  • 15 Option Types
  • Add 30 Option Sets
  • For up to 50 Products
  • 10 Free Option Templates
  • Basic Conditional Logic
  • Basic Analytics
  • Multilanguage Support
  • Radio Button and CheckBoxes
  • Image/Color Swatches and Modals
  • Live Chat and Email Support

Pro

Advanced customizations and revenue-safe pricing for growing stores.

$9.99/Month

  • 20 Option Types
  • Add Unlimited Option Sets
  • For up to 300 Products
  • All Premium Option Templates
  • Advanced Conditional Logic
  • Advanced Analytics
  • File upload - 15 Files (10 MB each)
  • Import/Export Option, Dropdown
  • Color Picker, Group Selection
  • Customize option theme
  • Multilanguage support
  • Translation support
  • Live Chat & Priority Support

Advanced

Unlimited views and premium support for high-volume stores.

$19.99/Month

  • All 25+ Option Types
  • Add Unlimited Option Sets
  • For All Products of your Store
  • All Premium Option Templates
  • Advanced Conditional Logic
  • Advanced Analytics
  • File upload - 25 Files (20 MB each)
  • Import/Export Option, Dropdown
  • Color Picker, Group Selection
  • Customize option theme
  • Multilanguage support
  • Translation support
  • Product Swatches, Quantity Selector
  • Range Slider and Group Settings
  • Custom Fonts & Cut Off Time
  • Works with “Buy Now” Button
  • Live Chat & 24/7 VIP Support

Enterprise

Unlimited views and premium support for high-volume stores.

$49.99/Month

  • Everything from Advanced Plan
  • Unlimited Option Sets
  • Unlimited File Uploads
  • Complete Customization Service
  • 1:1 Dedicated Support

Frequently Asked Questions

What types of custom product options can I add with WowOptions?

WowOption supports multiple option types including swatches, dropdowns, checkboxes, text fields, file uploads, buttons, slider, text box and many more.

Does WowOption work with any Shopify theme?

Yes, WowOption works with both Shopify 1.0 and Shopify 2.0 themes (OS 2.0).

How can I update to the Pro version?

You can upgrade to the Pro version directly from the app dashboard. Simply navigate to the pricing section and select your desired plan. Pricing gets prorated as you upgrade or downgrade.

Can I set extra charges for custom options?

Yes, WowOption allows you to set additional charges per option and create dynamic price add-ons.

Is there a limit to the number of products or options?

There is no limit for the Advanced and Unlimited Plan. But at free version you can wowoptions to max 30 products, at pro version - max 300 products.

What if I need help or run into issues?

WowOption offers 24/7 VIP support for all paid plans. Our dedicated support team is ready to help with setup, troubleshooting, and any questions you may have about the app.